Follow by Email

Sunday, January 29, 2017

Excuse me Mr. Trump, I've got a job to do.

Now while this ad was made in April when Mr. Trump was still (though a strong one) a candidate for the Presidential Nominee of the Republicn Party, it sort of makes a stronger statement now that Mr. Trump has started work on making true on some of his campaign promises.  


The original Spanish version
The English version

Wednesday, March 23, 2016

Words... Are Wings...

Whether we are copywriters or not... 
Prathap Suthan tells us what we can do with words... And more importantly... What words can do for us...
To quote from the TEDx Talks Page where this was posted...
"Words are very powerful. They can create worlds, destroy barriers. They have the ability to push the boundaries of our imagination to infinity and beyond.

Prathap is the man behind campaigns like India Shining – for the previous NDA Government, Incredible India – the Indian tourism brand, Next is what? – Samsung Mobiles in 2008, Be You – for Jabong, the online fashion brand, and many more. He is currently the CCO and Managing Partner of ‘Bang in the Middle’, a full service advertising agency based out of New Delhi."
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. 

Tuesday, February 2, 2016

Falling in love with India....

Though this film is meant to show British Airways' deep understanding of India, the story, treatment and way the film has been, inadvertently albeit, crafted could also work to make a non-Indian audience fall in love with India and the hospitality we Indians give our guests. 

When it comes to sex... And consent....

About two months ago the Thames Valley, as part of it's brief of keeping it citizens, specially in this case its female citizens safe, came up with this video which likens the situation of sexual consent with one of asking someone to have a cup of tea?

Wednesday, January 27, 2016

Mharosthaan... Padharosthan.... Tharosthan....!

Now it's a little more than a week that the new campaign for Rajasthan has got online.... And the web (parts of it at least) is buzzing crazy.... The way the campaign has been conceived, crafted, executed and delivered.... It deserves the buzz and more.... It simply takes you, your archetype essentially, and crafts a film from the P.O.V of that archetype....  Each film ends with the end title reflecting the name of the character (archetype) added before ......sthan! Then says...
                                      Jaane Kya Dikh Jaaye....

There are (at this point of time) 6 films, the first one is the unveiling of the campaign.


Then you have the point of view of a child....


Then from the perspective of a group of bikers....




What a Chinese person gets to see...

 
And if you're a horror story fiend...


And if you are just a seeker....???


What I also love... Is the Logo...

Tuesday, January 26, 2016

Teacher hain aap... Aap nahin samjhenge...

Need more?


video

Wednesday, September 2, 2015

Monday, August 24, 2015

Saturday, August 22, 2015

100% Bihar

To quote from Meiyang Chang's post on Centre for Enironment and Energy Developments 100% Bihar campaign... "Some might say I'm from Jharkhand, but let's not get into the politics of that. Dhanbad WAS in Bihar when I born unto it". 
smile emoti




Thursday, August 20, 2015

Issey Kehtay Hai Social Network Marketing...!!!

If you want....
1000 facebook likes.
5000 retweets.
400 hearts on instagram.
300 shares on tumblr.
This (SnG Comedy) is probably where you should go....
Virtually speaking of course...


Sunday, August 16, 2015

Proud To Be Indian

To quote from this post by  Prathap Suthan on Alt Del
It's not very often that you'd get goosebumps, pride, tears, and smiles going all together. Here's a film that manages to do that for all the right reasons. 

"One thing, remains the same your ethics, your task and your duty. You are required to ensure the security of this country in any event. What does that mean for you? It means that you should have your fight and fight to win. When I look around I see parents, I see relations, I see friends, who are looking at you with trust and pride. Make sure gentlemen, that you don’t betray their trust or their pride. May the winds of fortune blow kindly for you and may good luck attend all your deeds."
- Sam Maneckshaw, Field Marshall, Indian Army


Saturday, August 15, 2015

One Day Mataram... The A B C of it...

On the occasion of Independence Day Terribly Tiny Talkies the film making arm of Terribly Tiny Tales has released 3 films as Independence Day has been approaching. Makes one wonder, how free we are...
 Devashish Makhija's 'Agli Baar'

 Abhishek Sengupta's 'Bapu'

Vijayeta Kumar's One Day Mataram

Saturday, August 8, 2015

Leo Burnett Farewell - When To Take My Name Off The Door

Came across this post shared by Sugandha Dubey on facebook which was (originally shared by) Anirban Mozumdar which caused Nigel Sequeira to share the video of that speech... 

Video via: Anthony Kalamut


When to Take My Name Off the Door Leo Burnett December 1,
1967
On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one.
Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency. The remarks have been enshrined as guiding principles of the company and continue to remind its employees toward good advertising practices and produce advertising of Leo’s standards even today.
Somewhere along the line, after I’m finally off the premises, you – or your successors – may want to take my name off the premises, too.
You may want to call yourselves "Twain, Rogers, Sawyer and Finn, Inc." … Or "Ajax Advertising" or Something.
That will certainly be okay with me – if it’s good for you.
But let me tell you when I might demand that you take my name off the door:
That will be the day when you spend more time trying to make money and less time making advertising – our kind of advertising.
When you forget that the sheer fun of ad-making and the lift you get out of it – the creative climate of the place – should be as important as money to the very special breed of writers and artists and business professionals who compose this company of ours – and make it tick.
When you lose that restless feeling that nothing you do is ever quite good enough.
When you lose your itch to do the job well for its own sake – regardless of the client, or the money, or the effort it takes.
When you lose your passion for thoroughness…your hatred of loose ends.
When you stop reaching for the manner, the overtones, the marriage of words and pictures that produces the fresh, the memorable, and the believable effect.
When you stop rededicating yourselves every day to the idea that better advertising is what the Leo Burnett Company is all about.
When you are no longer what Thoreau called "a corporation with a conscience" – which means to me, a corporation of conscientious men and women.
When you begin to compromise your integrity – which has always been the heart’s blood – the very guts of this agency.
When you stoop to convenient expediency and rationalize yourselves into acts of opportunism – for the sake of a fast buck.
When you show the slightest sign of crudeness, inappropriateness or smart-aleckness – and you lose that subtle sense of the fitness of things.
When your main interest becomes a matter of size just to be big – rather than good, hard, wonderful work.
When your outlook narrows down to the number of windows – from zero to five – in the walls of your office.
When you lose your humility and become big-shot weisenheimers…a little too big for your boots.
When the apples come down to being just apples for eating (or for polishing) – no longer a part of our tone – our personality.
When you disapprove of something, and start tearing the hell out of the man who did it rather than the work itself.
When you stop building on strong and vital ideas, and start a routine production line.
When you start believing that, in the interest of efficiency, a creative spirit and the urge to create can be delegated and administered, and forget that they can only be nurtured, stimulated, and inspired.
When you start giving lip service to this being a "creative agency" and stop really being one.
Finally, when you lose your respect for the lonely man – the man at his typewriter or his drawing board or behind his camera or just scribbling notes with one of our big black pencils – or working all night on a media plan. When you forget that the lonely man – and thank God for him – has made the agency we now have – possible. When you forget he’s the man who, because he is reaching harder, sometimes actually gets hold of – for a moment – one of those hot, unreachable stars.
THAT, boys and girls, is when I shall insist you take my name off the door.
And by golly, it will be taken off the door.
Even if I have to materialize long enough some night to rub it out myself – on every one of your floors.
And before I DE-materialize again, I will paint out that star-reaching symbol, too. And burn all the stationery. And tear up a few ads in passing. And throw every goddamned apple down the elevator shafts. You just won’t know the place, the next morning. You’ll have to find another name.

NoteWe DO NOT own the copyrights to this but have posted it for educational purposes for advertising students and other followers of this blog.

Many consider this his "valedictory address" to the employees gathered. It passionate and it was a remarkable.

Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency and are the guiding principles of the company and continue to inspire the advertising practices and standards even today.

Friday, July 31, 2015

Unilever... Clean up your S#!t...!!!

To quote Kaevan Umrigar... "It's very heartening when someone who works in advertising has the gumption to take on a large client using the very same skills she employs to promote them. Kudos, Sofia Ashraf (she's a creative supervisor at Ogilvy & Mather)..."

Sunday, July 26, 2015

What is Creativity?

To quote Jason Silva
"A great artist is but a conduit for an expression that resonates with something that is greater than him or herself"


Tuesday, June 9, 2015

Mike Khanna. Wizard without a wand!


Words by Ivan Arthur
The business world will toss numbers; will talk of the magical growth he showed in the time he led Hindustan Thompson, now JWT; first as head of the Delhi office, which bobbed up from No.7 in that city to No.1 in just one year of his taking over; he did the same with the Bombay office and finally as CEO of HTA, India, he walked the agency up a steep climb to the pinnacle; success following him like a poodle.
And those who do not know him will have visions of a man like some others with similar achievements, men who draw attention to their success with big flourishes of the corporate wand and the abracadabra of individual style.
With Mike there were no flourishes; no conjurer’s patter, no abracadabra showmanship. He almost seemed like a novice with a pack of cards, slowly dealing them out, stopping to spit-wet his fingers when suddenly you would notice: he has dealt you an ace. And then another and another. You looked in awe. And there he was, unimpressed with his own magic, intent on just dealing you those aces.
But the aces we are talking about are not those numbers; of billings, growth, profit or industry ranking; facts and figures that even then placed him on the throne of the advertising industry. Oh there is much to be said about all that and the business world can talk about it at length. What ‘Thompsonites’ will talk about are other aces, their own personal ones, for which they will remember him most. From secretaries, studio artists and accountants to members of the executive committee, all have poignant stories to establish their personal relationship with Mike: of how on a bad day, he sat them down, got to the heart of the problem and sent them away with a new spring in their step; of how they came to him with clenched fists over an issue with a colleague and how a cuppa tea with him would end in handshakes all round. A creative director will tell you how, on the occasion of the global CEO’s visit, her presentation was delayed by an hour, and how Mike went up to her, put his hand on her shoulder and said, “Relax. This is not the end of the world.” “I could have kissed him then,” she said. “But I went about getting the job done.” An office manager narrates how on his wife’s birthday, he had invited Mike home for dinner, at which he demonstrated the five-finger-and-palm bhangra clap.
His manner was calming. He broke down difficult and high tension situations with his quiet, unbeatable logic to resolve both business and even creative crises. his intuitive feel for the moment, touched with humaneness, his ability to get down to the root of the matter at hand to help you with a problem and above all, his sense of fairness were among the aces up his sleeve. These were the aces he dealt around.
Early this morning, on the 7th of June, the mobile phones of those who worked with Mike were clogged with messages, all of them saying that they were still holding in their hand the aces that Mike had personally dealt them: the ‘can do’ spirit. The freedom to try and fail. A strong sense of self-worth. Fairness. Integrity. Leadership. Challenge. A sense of fun. Aces that they hold close to their chest. Aces that have led them to where they are today. Many are now happily retired and a good number are CEOs, chairmen of companies and leaders in their fields. They are all of them echoing one line,”I am what I am today because of Mike.”

Blog:Excalibur: arthurivannoel.blogspot.in


If you'd like to express your feelings or share experiences... A facebook page called Mike Khanna - A Tribute  has been set up.

Image Via: Afaqs 
Via: Mohan Lalwani

Monday, June 8, 2015

Are You The Guy?

Are you the guy who will offer your ex-boss the CEO's job for your successful Start-Up?

Thursday, May 28, 2015

Are You An Anagram Lover...???

What happens when an apple pie meets a pineapple?
If You're An Anagram Lover you'll probably find this brilliant... If you aren't one, An Anagram Lover that is, then you might find it anagrammatically contrived. 

Monday, May 25, 2015

Bye Bye Smartphone... Hello Kudaphone...

In Malayalam, Kuda or Kuta (pronounced as Kode of Kodai) is the word for Umbrella. Though I'm no Malayalam expert, the dialogue goes a bit like this, where the girl asks the guy if his phone has an umbrella.
For more... Read here 

Friday, May 22, 2015

Mom's First Day At School???

Really? It is a touching ad no doubt and we all must keep in touch with our mothers (and fathers too)... How-ever far away from them we are. But come on... Without our mothers (who started schooling us the day we were born, irrespective of whether they were formally schooled or not), where would we be?

Wednesday, April 15, 2015

What is Branding? Minimalistically Speaking!!!

Design Taxi thinks this video is a brilliant answer to the perennial question of what branding actually is.