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Is advertising (literally) going to the dogs?


To quote from this post on on psfk.com...
"Is advertising literally going to the dogs? NestlĂ© Purina, one of the world’s largest makers of pet food, would argue yes as the brand announced today that it has created a television commercial directly targeted at dogs. The ad set to air on Austrian television this week uses three different sounds: a high frequency tone, a squeak that is similar to that of a dog toy, and a high-pitched ‘ping’ to attract the attention of both their dogs and owners. The 23-second Beneful spot aired earlier on German television and on the Internet over the summer."



Nestlé Commercial First To Make Direct Pitch To Dogs @PSFK: