Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Saturday, April 21, 2012
Friday, April 20, 2012
Can You Guess These Corporate Logos When They Are In Hebrew?
"Typographer Oded Ezer in his advanced typography class at the Holon Institute of Technology, Visual Communication Department, in Israel, asked students to recast well-known English language logos in Hebrew lettering. The results they came up with are oddly delightful. Some, remain familiar. but some others are completely unrecognisable."
This originally an Arabic Logo which looks almost (to the non Arabic/Hebrew reader's eye) similar when recast in Hebrew |
Typographer Oded Ezer |