Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Tuesday, May 1, 2012
Monday, April 30, 2012
FanCulture. The Evolution of Influence
FanCulture. The Evolution of Influence from WeAreAmplify.com on Vimeo.
A short film exploring the changes in fan culture in the digital age - the shift in power - and the growing importance of fans.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.
A film by Amplify weareamplify.com
Sunday, April 29, 2012
Print... Or Youtube... Does The Language Of Matrimonial Ads Remain The Same...???
If you are someone who grew up in the Seventies, Eighties or even the Nineties... Then you would probably be aware of how on Sundays many people would read the Matrimonial Supplements of the Times Of India and other papers too just to get in touch with the humour some of these ads offered.
Sahi Rishta Matrimonial: Brahmin Doctor #3902"
'via Blog this'
Sahi Rishta Matrimonial: Brahmin Doctor #3902"
'via Blog this'