Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Saturday, May 26, 2012
Friday, May 25, 2012
Petrol Price Hike Vs Election Promises... The Brand Promise Vs Brand Delivery Conundrum...
2009 Congress AdvertisementIt is not our policy or place to comment on politics..
But if one were to hypothesise and look at Political Parties as Service Providers
But when Brand Promises are made, and then not delivered...
It is natural for the customer to move away...
Simplistically speaking...
The challenge is for the next next Service Provider (Political Party) which aspires to attract these disillusioned customers is to make promises that can be delivered.
But if one were to hypothesise and look at Political Parties as Service Providers
But when Brand Promises are made, and then not delivered...
It is natural for the customer to move away...
Simplistically speaking...
The challenge is for the next next Service Provider (Political Party) which aspires to attract these disillusioned customers is to make promises that can be delivered.
The Running Finger
Hospital A.C. Camargo - The Running Finger
Rough (google) Translation from Portuguese...
If you are over 40, do not run the prostate exam
With early diagnosis the treatment success exceeds 90%
Hospital A. C. Camargo Center for teaching and research in treating cancer
Rough (google) Translation from Portuguese...
If you are over 40, do not run the prostate exam
With early diagnosis the treatment success exceeds 90%
Hospital A. C. Camargo Center for teaching and research in treating cancer
Australian Summer
Coca-Cola Australian Summer Commercial 2009-2011, Open Happiness
Lyrics:
Well hello is this thing on
Is anybody listening
A brand new day has begun
The first thing that I want do
Make sure that you feel it too
So I'm not the only one
Chorus
Cmon lift me up (its a brand new day)
Open up a lil happiness today
So I can be someone new
Cmon and lift me up (to a better way)
Open up a smile on another face
So I can (feel something new)
Open up some happiness
Open up some happiness
Open up some happiness
Thursday, May 24, 2012
Wednesday, May 23, 2012
@iamsrk... Yeh Apnay Sar Pe Lagaakey Wankhede Jaatey Toh....????
This post is not intended to discuss the reasons of...
Or even judge Mr. Khan's actions at the incident which occurred at the Wankhede Stadium a few days ago.
We're just voicing one question which many people continuously ask...
Are 'Stars/Brand Endorsers' duty bound to embody the Brand Values of the Brands they endorse?
Or even judge Mr. Khan's actions at the incident which occurred at the Wankhede Stadium a few days ago.
We're just voicing one question which many people continuously ask...
Are 'Stars/Brand Endorsers' duty bound to embody the Brand Values of the Brands they endorse?
Khelte Raho, Khush Raho
Khelte Raho, Khush Raho
"Excellent copy, brilliantly shot. Considering Pepsi has decided to 'change the game', it's re-assuring to see Coke remain loyal to the game India truly loves".
Tuesday, May 22, 2012
Drogba You're Didier Best
Amul's Take On Didier Drogba Helping Chelsea F. C. to win the Champions League (and probably leaving the Club).
Via: Amul
Monday, May 21, 2012
What Money Cannot Hide - Warning: Extremely Graphic and Bloody Ad - Do not click if you cannot handle shocking images
Warning: Extremely Graphic and Bloody Ad -
Do not click if you cannot handle shocking images
Sunday, May 20, 2012
The Greatest Of All The Heroines
Coca Cola | ¡Feliz Día Súper Mamá!
A rough (google) translation from the original (Spanish) copy...
Un Super Heroe no hace... se hace
A Super Hero happens....
Y de a poco aprende como volar
When little by little he/she learns how to fly
Descubre que tiene poderes ocultos
Discovers that he/she has hidden powers
Le ensenan a ser veloz
Is taught to be fast
A utilizar el poder de la mente
To use the power of the mind
A ser invisble
To be invisible
Un Super Heroe aprende todos las dias
A Super Hero learns always
De la mas grandes de todas las heroinas
From the greatest of all the heroines
Feliz Día Súper Mamá, ¡destapa la felicidad con Coca Cola!
Happy day Super Mom, uncover happiness with Coca Cola!
As An Indian... Does This Ad Offend You?
This Ad probably comes a week or two later than it hit the Internet...
And...
Has apparently been yanked off...
But the question that begs to be asked...
Is...
Is there only one Indian stereotype.