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Petrol Price Hike Vs Election Promises... The Brand Promise Vs Brand Delivery Conundrum...

2009 Congress AdvertisementIt is not our policy or place to comment on politics..
But if one were to hypothesise and look at Political Parties as Service Providers
But when Brand Promises are made, and then not delivered...

It is natural for the customer to move away...

Simplistically speaking...



The challenge is for the next next Service Provider (Political Party) which aspires to attract these disillusioned customers is to make promises that can be delivered. 

The Running Finger

Hospital A.C. Camargo - The Running Finger
Rough (google) Translation from Portuguese...
If you are over 40do not run the prostate exam
With early diagnosis the treatment success exceeds 90%

Hospital A. C. Camargo Center for teaching and research in treating cancer

Australian Summer

Coca-Cola Australian Summer Commercial 2009-2011, Open Happiness

Lyrics:
Well hello is this thing on 
Is anybody listening 
A brand new day has begun 

The first thing that I want do 
Make sure that you feel it too 
So I'm not the only one 

Chorus

Cmon lift me up (its a brand new day) 
Open up a lil happiness today 
So I can be someone new 
Cmon and lift me up (to a better way) 
Open up a smile on another face 
So I can (feel something new) 

Open up some happiness 
Open up some happiness 
Open up some happiness

Petrol Price Hike - Amul's Earlier Takes

While we wait for Amul to come out with its take on the current Petrol price hike...
Here's a look at Amul's Earlier Takes on the same issues. 

1993
 


1996

1998


2008


@iamsrk... Yeh Apnay Sar Pe Lagaakey Wankhede Jaatey Toh....????

This post is not intended to discuss the reasons of... 
Or even judge Mr. Khan's actions at the incident which occurred at the Wankhede Stadium a few days ago.
We're just voicing one question which many people continuously ask...
Are 'Stars/Brand Endorsers' duty bound to embody the Brand Values of the Brands they endorse?

Khelte Raho, Khush Raho

Khelte Raho, Khush Raho

"Excellent copy, brilliantly shot. Considering Pepsi has decided to 'change the game', it's re-assuring to see Coke remain loyal to the game India truly loves".

Drogba You're Didier Best






Amul's Take On Didier Drogba Helping Chelsea F. C. to win the Champions League (and probably leaving the Club).

Via: Amul

Sunday, May 20, 2012

The Greatest Of All The Heroines

Coca Cola | ¡Feliz Día Súper Mamá!

A rough (google) translation from the original (Spanish) copy...



Un Super Heroe no hace... se hace 
A Super Hero happens....

Y de a poco aprende como volar
When little by little he/she learns how to fly

Descubre que tiene poderes ocultos
Discovers that he/she has hidden powers

Le ensenan a ser veloz
Is taught to be fast

A utilizar el poder de la mente
To use the power of the mind

A ser invisble
To be invisible

Un Super Heroe aprende todos las dias
A Super Hero learns always

De la mas grandes de todas las heroinas
From the greatest of all the heroines

Feliz Día Súper Mamá, ¡destapa la felicidad con Coca Cola!

Happy day Super Mom, uncover happiness with Coca Cola!


As An Indian... Does This Ad Offend You?

This Ad probably comes a week or two later than it hit the Internet...
And...
Has apparently been yanked off...
But the question that begs to be asked... 
Is... 
Is there only one Indian stereotype.