Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Saturday, October 27, 2012
Uncovering The Facebook Cover Photo
Nescafe: Cover Photo Display
Like the page, reveal the image.
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.
Like the page, reveal the image.
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.
Friday, October 26, 2012
Thursday, October 25, 2012
Wednesday, October 24, 2012
Shark Fin Soup???
Most people don't know that Chinese wedding dinners are one of the biggest causes of shark killings. By painting on wedding banquet spoons that shark fin soup is served in, Ogilvy & Mather Singapore told a story of how love often has a twisted and brutal end for sharks, and reminded everyone that they each had a part to play in stopping the shark fin industry... Info via: bestadsontv
ACRES- Tools of Destruction
ACRES- Tools of Destruction
Tuesday, October 23, 2012
One Visual But A Lifetime Of Stories... R.I.P Yash Chopra
Need we say more...???
Created by Vipul Rathod of Postertainment |
Monday, October 22, 2012
CHINESE...????
Delta Lloyd commercial Vreemde Taal - Pensioen
To quote from Delta Lloyd's youtube page of this ad (google-translated from Dutch)... "When it comes to your retirement, it is important that you understand something. But when we talk about retirement it seems sometimes like Chinese. Delta Lloyd wants it to be understandable for you, so you can be critical and make the best selection."
To quote from Delta Lloyd's youtube page of this ad (google-translated from Dutch)... "When it comes to your retirement, it is important that you understand something. But when we talk about retirement it seems sometimes like Chinese. Delta Lloyd wants it to be understandable for you, so you can be critical and make the best selection."
Quiche au Fromage I Will Survive...
BGH Quick Chef Music - Quiche au Fromage
For those of you who don't get (or haven't heard) the "I Will Survive" connection. Gloria Gaynor's original song is included below...!!!
Watch What Happens When You Crack An Egg Underwater
Last year divers from the Bermuda Institute of Ocean Sciences made this video of an egg cracked 60 feet down in the deep.
The water pressure keeps the raw yolk and white together, which raises the question: how can we include this knowledge when making (Ad) Films?
2011: Water Moves: The Egg!
Read More http://www.bonappetit.com/blogsandforums/blogs/badaily/2012/06/watch-what-happens-when-you-cr.html#ixzz29zmmvRRu
The water pressure keeps the raw yolk and white together, which raises the question: how can we include this knowledge when making (Ad) Films?
2011: Water Moves: The Egg!
Read More http://www.bonappetit.com/blogsandforums/blogs/badaily/2012/06/watch-what-happens-when-you-cr.html#ixzz29zmmvRRu
Jinhe Naaz Hai Hind Par... - Rabbi Shergill
This is music video, what's it doing here???
Ads, whether in print, film, jingle form sell or convince people towards products, services and ideologies...
We have chosen to feature this song here because it raises questions on our idea of our country.
On this Dusehra Day, ask yourselves...
What are we doing to get rid of the Raavans in our country... Its systems... In ourselves!!!
Rabbi Shergill, with lyrics- BILQIS - jinhe naaz hai, .Music Video...Amrit
Ads, whether in print, film, jingle form sell or convince people towards products, services and ideologies...
We have chosen to feature this song here because it raises questions on our idea of our country.
On this Dusehra Day, ask yourselves...
What are we doing to get rid of the Raavans in our country... Its systems... In ourselves!!!
Rabbi Shergill, with lyrics- BILQIS - jinhe naaz hai, .Music Video...Amrit
Lyrics to Bilqis (Jinhe Naaz Hai) :
Mera naam Bilqis Yakub Rasool
Mujhse hui bas ek hi bhool
Ki jab dhhundhhte thhe vo Ram ko
To maen kharhi thhi rah mein
Pehle ek ne puchha na mujhe kuchh pata thha
Dujey ko bhi mera yehi javab thha
Fir itno ne puchha ki mera ab saval hai ki
Jinhe naaz hai hind par vo kahan the
Jinhe naaz hai vo kahan hain
Mera naam shriman Satyendra Dubey
Jo kehna thha vo keh chukey
Ab parhey hain rah mein
Dil mein liye ik goli
Bas itna kasur ki hamne likha thha
Vo sach jo har kisi ki zuban thha
Par sach yahan ho jatey hain zahriley
Jinhe naaz hai hind par vo kahan the
Jinhe naaz hai vo kahan hain
Mujhe kehte hain anna Manjunath
Maine dekhi bhatakti ek laash
Zamir ki beech sarhak Lakhimpur Kherhi
Adarsh phasan jahan naaron mein
Aur chor bharey darbaron mein
Vahan maut akhlaq ki hai ik khabar baasi
Jinhe naaz hai hind par vo kahan hain
Jinhe naaz hai vo kahan hain
Mazha nau aahe Navleen Kumar
Unnees june unnees var
Unnees unnees unnees unnees
Unnees vaar
Unnees unnees unnees unnees
Unnees unnees unnees unnees
Unnees unnees unnees unnees
Unnees vaar
Looto dehaat kholo bazaar
Nallasopara aur Virar
Chheeno zameen hamse hamein
Bhejo pataal
Jinhe naaz hai hind par vo kahan hain
Jinhe naaz hai vo kahan hain
Mujhse hui bas ek hi bhool
Ki jab dhhundhhte thhe vo Ram ko
To maen kharhi thhi rah mein
Pehle ek ne puchha na mujhe kuchh pata thha
Dujey ko bhi mera yehi javab thha
Fir itno ne puchha ki mera ab saval hai ki
Jinhe naaz hai hind par vo kahan the
Jinhe naaz hai vo kahan hain
Mera naam shriman Satyendra Dubey
Jo kehna thha vo keh chukey
Ab parhey hain rah mein
Dil mein liye ik goli
Bas itna kasur ki hamne likha thha
Vo sach jo har kisi ki zuban thha
Par sach yahan ho jatey hain zahriley
Jinhe naaz hai hind par vo kahan the
Jinhe naaz hai vo kahan hain
Mujhe kehte hain anna Manjunath
Maine dekhi bhatakti ek laash
Zamir ki beech sarhak Lakhimpur Kherhi
Adarsh phasan jahan naaron mein
Aur chor bharey darbaron mein
Vahan maut akhlaq ki hai ik khabar baasi
Jinhe naaz hai hind par vo kahan hain
Jinhe naaz hai vo kahan hain
Mazha nau aahe Navleen Kumar
Unnees june unnees var
Unnees unnees unnees unnees
Unnees vaar
Unnees unnees unnees unnees
Unnees unnees unnees unnees
Unnees unnees unnees unnees
Unnees vaar
Looto dehaat kholo bazaar
Nallasopara aur Virar
Chheeno zameen hamse hamein
Bhejo pataal
Jinhe naaz hai hind par vo kahan hain
Jinhe naaz hai vo kahan hain
Sunday, October 21, 2012
Jab Tak Hai Jaan - Yash Chopra R.I.P.
Was The Name Of His Last Film Prophetic?
Or Was It His Way Of Saying He Was Immortal???
Created by Vipul Rathod of POSTERtainment
Changing Advertising Square To Art Square...
To quote from this article on adage Time Square, New York, is a signature of America's marketing and financial prowess, a world-famous tourist attraction and one of the country's most coveted marketing communications venues: Times Square. Awesomely bright and shamelessly gaudy, its billboards towering above the Broadway and 42nd Street neighborhood are also among the country's most effective -- and most expensive -- advertisements.
And to quote from Times Square Art Square's page on kickstarter, Justus Bruns' Times Square Art Square (TSAS) is looking to stage the world's largest public art exhibition inside the world's most popular tourist destination. Our ultimate goal is to establish a sustainable event in which billboard advertising throughout Times Square is replaced with dedicated artinstallations for one whole month each year. Ambitious? Sure. Possible? Absolutely.
And to quote from Times Square Art Square's page on kickstarter, Justus Bruns' Times Square Art Square (TSAS) is looking to stage the world's largest public art exhibition inside the world's most popular tourist destination. Our ultimate goal is to establish a sustainable event in which billboard advertising throughout Times Square is replaced with dedicated artinstallations for one whole month each year. Ambitious? Sure. Possible? Absolutely.