Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Friday, January 11, 2013
How Advertisers Failed Women in 2012
One part of the discussion in Indian society, specially in the aftermath of the horrendous attack, violation and murder of Physiotherapy Student Jyoti Singh, has been on objectification of women and of the patriarchal tendency of blaming the victim.
While advertisers and marketeers brush this off as nonsense and advocates of the moral brigades use such arguments to push the women back in to the clusters of modesty putting all the onus of their protection/preservation only on the women themselves....
Though this compilation consists only of ads made in the west... There are some who wonder how much of such stuff happens in India and to what gravity????
How Advertisers Failed Women in 2012
While advertisers and marketeers brush this off as nonsense and advocates of the moral brigades use such arguments to push the women back in to the clusters of modesty putting all the onus of their protection/preservation only on the women themselves....
Though this compilation consists only of ads made in the west... There are some who wonder how much of such stuff happens in India and to what gravity????
How Advertisers Failed Women in 2012