Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Friday, March 15, 2013
Thursday, March 14, 2013
I Catch... Never Hide...
Sunglass Catch - YouTube: "
TO QUOTE FROM THIS UPDATE ON 'THE FUTURE OF ADS' : On January 12, 2010, Ray-Ban released another video in their ‘Never Hide Films’ series showing a guy getting a pair of Wayfarer sunglasses tattooed on his face. (The video, called ‘Guy Has Glasses Tattooed On His Face’, is shown below.) Once again the video was picked up by a number of very popular blogs and sites, and quickly spread throughout the internet, fueled by ‘Real vs. Fake’ discussions (it’s fake) and amassing nearly 500,000 views in just two days. By keeping their finger on the pulse of what’s cool, unique and attention grabbing, Ray-Ban has turned their video series into a viral video factory, and now has the track record to prove it.
TO QUOTE FROM THIS UPDATE ON 'THE FUTURE OF ADS' : On January 12, 2010, Ray-Ban released another video in their ‘Never Hide Films’ series showing a guy getting a pair of Wayfarer sunglasses tattooed on his face. (The video, called ‘Guy Has Glasses Tattooed On His Face’, is shown below.) Once again the video was picked up by a number of very popular blogs and sites, and quickly spread throughout the internet, fueled by ‘Real vs. Fake’ discussions (it’s fake) and amassing nearly 500,000 views in just two days. By keeping their finger on the pulse of what’s cool, unique and attention grabbing, Ray-Ban has turned their video series into a viral video factory, and now has the track record to prove it.
Wednesday, March 13, 2013
The Smoke Of The Pope According To Citroen...
Citroën and its agency H have very brilliantly picked the election of the new pope to communicate the environmental commitment of their brand.
At a time when the world seems to have eyes on the chimney of the Sistine Chapel, Citroën has commandeered the event to affirm its commitment: reducing CO2 emissions. The election of a pope is rare, and works as follows: the cardinals must agree to 2/3 to select the new pope. When they do, a white smoke appears. Otherwise, the smoke is black. In this spot posted on YouTube, Citroën plays Protocol: a crowd waiting for the white smoke ... but it is the black that appears. Disappointment. Unless .. unless an employee Citroën comes to fix it! Beautiful use of responsiveness and timeliness.
This is a rough translation from the original post on La Reclame
Citroën White Smoke - YouTube: ""
'via Blog this'
IF The G8 Were Kids...
To quote Prathap Suthan... 'If you haven't seen this film yet. It's simple. But telling. So do-able."
Enough Food For Everyone IF campaign - IF the G8 were kids
Enough Food For Everyone IF campaign - IF the G8 were kids