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The First Taste

Made by Saatchi & Saatchi, Sydney especially for TEDxSydney 2013.

A delightful look at children taking their first taste of some challenging foods. Filmed in high speed, stunning clarity, this film allows us to almost see the thoughts of these children on their faces.
The First Taste: Saatchi & Saatchi at TEDxSydney

Was Chetan Bhagat Really Needed For This Ad...???

Don't get this wrong...
We have nothing against Chetan Bhagat... 

But this Ad... 
Would have worked even without Chetan's endorsement...
What say you???

Love, arranged by Shaadi.com"

'via Blog this'

Truth (Upside - Down)

To quote Jayendra Katti who shared this gem with us.... 

"This is a classic  political advertisement, which won the silver lion in the Cannes Lions Contest 2006."

Thank you Jayendra keep them coming...

Lopez Murphy for president - Truth (Upside - Down)

The History of Typography


Prathap Suthan posted this on Alt Del's facebook page to quote him... "For all art directors, writers and film makers, a short on Typography. Watch. "
The History of Typography - Animated Short

Wednesday, May 15, 2013

#FitchTheHomeless...

This is a repeat of Lakshmipathy Bhat's post on his blog bhatnaturally...
To quote from the post...
'Many moons ago, I owned a pair of Abercrombie & Fitch jeans. I didn’t know much about the brand’s background or heritage save for the fact it was a ‘foreign’ brand and largely had positive feelings about it.  The fact that the jeans were comfortable helped the ‘cool brand’ perception.

Thanks to @ideasmaverick I came across this story about a statement made by the CEO of A&F that he doesn’t want fat women and uncool kids wearing his brand. Obviously the statement has come under fire. But the best response yet is perhaps from @GregKarber who wants to ‘remake the A&F brand’. His idea: #FitchTheHomeless – a social media campaign to get people to donate their A&F clothing to the homeless.
That’s a brilliant and hard-hitting video and ‘campaign idea’. It’s probably too early to say if the campaign gains momentum. But it reminds brands yet again to be careful of what they say & do, as there is no ‘delete’ button on the Internet. And the wave can turn into a tsunami in no time."
Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless