Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Saturday, July 13, 2013
Friday, July 12, 2013
Thursday, July 11, 2013
Wednesday, July 10, 2013
Tuesday, July 9, 2013
Monday, July 8, 2013
Sunday, July 7, 2013
Last Wish Mein... Sirf Ek Kissh...!!! And Harish B Nair's Conspiracy Theory...!!!
To quote from Blooger Prof. Harish B Nair's blog Marketing Practice "I wonder whether there is a conspiracy hatched against the market leader Axe. My conspiracy theory is that all the local FMCG marketers together decided that every deo brand that will be launched in the Indian market will have the same positioning of a " female attraction" . At the end of it, consumers will puke at the sight of Axe and Axe-girls. ( pun intended)"