Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Saturday, October 12, 2013
Do You Think The NDA Lost The 2004 Elections Because of 'The India Shining Campaign'???
To quote Prathap Suthan... "A long time ago, I happened to write a campaign for the Government. India Shining. While the core thought still holds good, as an umbrella feeling for successful India, a lot of people including the BJP, holds that campaign squarely responsible for their 2004 defeat. All I can say is that if you ask a bird to trample like an elephant, the grass would laugh. Here's a discussion that came out at newslaundry.com"
Part 2