Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
It's
not very often that you'd get goosebumps, pride, tears, and smiles going all
together. Here's a film that manages to do that for all the right reasons.
"One thing, remains the same your ethics, your task and your duty. You are
required to ensure the security of this country in any event. What does that
mean for you? It means that you should have your fight and fight to win. When I
look around I see parents, I see relations, I see friends, who are looking at
you with trust and pride. Make sure gentlemen, that you don’t betray their
trust or their pride. May the winds of fortune blow kindly for you and may good
luck attend all your deeds." - Sam
Maneckshaw, Field Marshall, Indian Army
