Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Tuesday, February 2, 2016
Falling in love with India....
Though this film is meant to show British Airways' deep understanding of India, the story, treatment and way the film has been, inadvertently albeit, crafted could also work to make a non-Indian audience fall in love with India and the hospitality we Indians give our guests.
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