Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
Now it's a little more than a week that the new campaign for Rajasthan has got online.... And the web (parts of it at least) is buzzing crazy.... The way the campaign has been conceived, crafted, executed and delivered.... It deserves the buzz and more.... It simply takes you, your archetype essentially, and crafts a film from the P.O.V of that archetype.... Each film ends with the end title reflecting the name of the character (archetype) added before ......sthan! Then says... Jaane Kya Dikh Jaaye....
There are (at this point of time) 6 films, the first one is the unveiling of the campaign.
Then you have the point of view of a child....
Then from the perspective of a group of bikers....
