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| Image by WWF-Philippines / Lory Tan |
To quote wwf Phillipines "Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City.
The 60 x 60 ft. plant billboard utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says."
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According to Wikipedia...
Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry[1]. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.However, ambient media advertising is only a small niche for advertising agencies of overcoming traditional methods of advertising to get the attention of consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiqutious and pervasive environments. The concept of ambient media relates to ambient media form, ambient media content, and ambient media technology. It's principles are manifestation, morphing, intelligence, and experience [2].The following are some reasons for the growth of ambient media:* A decline in the power of traditional media.* A greater demand for point-of-sale communications.* Its ability to offer precise audience targeting.* Its general versatility.Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities [3].Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.
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