| Look and find. Finding a missing child is even harder in real life  |
This ad was created for Missing Children Europe for De Standaard Solidariteitsprijs, a yearly competition for 'Good Causes' held by the national newspaper. Advertising Agency: 10, Antwerp, Belgium Creative Directors: Olaf Meuleman, Jeroen Goossens Art Director: Nicky Michiels Copywriter: Tom Struyf Account: Katia Strauwen |
Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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