What People Cannes do to go Viral...

It is no more about toddlers dancing, or cats prancing or dogs prowling...

If one were to from this article on brandchannel one would wonder at the lengths people go to make pieces of communication (not just in the digital world but also in the ambient and OOH advertising industry) to sell products.

Here's a translation (by dennisg69 on youtube)

"First, we outfitted the camera with a GPS tracking device so we could retrieve it, then we baited the camera by smearing it with mashed up frites [french fries]. The frites worked really well. Seagulls actually wanted to take it right from our hands!

Of course, we did many takes, with many different seagulls, and many excursions through Cannes tracking down the camera.

The one you see is just the best result of the many attempts."