Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
are they downplaying their own disposable product for Gillette Fusion Proglide? If so than it is an interesting case of deliberate cannibalisation
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