WWF "The World Is Where We Live"

Via: theinspirationroom.com"WWF is celebrating 50 years of conservation history with “The World is Where We Live”, an advertising campaign developed by Ogilvy. Online at myworld.panda.org and wwf.panda.org/50, the campaign aims to create a beautiful map of global awareness every time a new user takes a journey. What does your lipstick, or your sandwich, or that souvenir you picked up on your last holiday have to do with conservation? The site invites support for Save the Souvenir (community conservation in eco-tourism), Save the WOW (stopping poaching), Save the Sandwich (sustainable seafood), Save the Lipstick (sustainable palm oil), Save the Laptop (sustainable industry in China), Save the Fridge (combating climate change), Save the Dive mask (protecting coral reefs), Save the T-Shirt (saving freshwater), Save the Table (protecting forests)."