“Xi Xi No Banho“, the “Pee in the shower” campaign from Brazil, won three Lions at Cannes International Advertising Festival 2010. Created by F / Nazca for SOS Mata Atlantica, the campaign won a Silver for PR, a Gold Lion for Film Craft (animation), and an award in the Titanium & Integrated Lions category. Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation) launched the Pee in the Bathroom campaign in 2009 to raise awareness of a simple practice for the sake of the environment. People are encouraged to pee in the shower to help Brazil save up to 4.38 million litres of water per year.
Via: theinspirationroom.com
Via: theinspirationroom.com
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