"Some Things Can't Be Reversed"

 

"New Mexico DOT | "Some Things Can't Be Reversed"

This (powerful drunk-driving PSA begins at the story's end—with the pale dead girl whispering to her guilt-ridden father in prison—and proceeds backwards in time, a technique that freshens up the material and accentuates the sense of loss) was listed as number 20  Ad Freak's list of Freakiest Ads for 2009