Why Kurt Frenier thinks this is a campaign that works...

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Renault Z.E. brand new TV advertising campaign - The electric life - YouTube: "

In his latest blogpost ECO can be COOL ! [The Renault Z.E. Example] on his blog “The Red Hot Marketing Blender” blogger  Kurt Frenier, cites 8 reasons why the latest campaign Renault Z.E. works...

• It’s simple.
• It captures attention.
• It makes you think.
• It shifts your perception.
• It has talkvalue.
• It is is fun.
• It motivates.
• This TVC in particular has a great punch line : “You’ve already switched to electricity for many things, so why not for travelling”