Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
I like the play on the classic Pepsi vs. coke idea. I am unconvinced, however, that it is the right fit the product of insurance. Perhaps this is why its is receiving such a mixed reception. Interestingly, 21st Century just spoofed the ads. Could be a very interesting advertising rivalry.
I like the play on the classic Pepsi vs. coke idea. I am unconvinced, however, that it is the right fit the product of insurance. Perhaps this is why its is receiving such a mixed reception. Interestingly, 21st Century just spoofed the ads. Could be a very interesting advertising rivalry.
ReplyDeleteHeres a link to the spoofs
http://bit.ly/J8ePUV
Thoughts?