The Quechua Experiment - See The Magic In Some Frames...

Yesterday we saw  McCann İstanbul's photo album which actually works like a flipbook.  

Today, we have The Quechua Experiment from Quechua, the French Outdoor Adventure Sports Products Company which claims to have the first Ad Film using Only Facebook Cover Pictures.


But claims and achievements apart...

If you really want to see the  real magic of this experiment, you'll see it from Frame (Photo) 156 to 169 and then again Frame (Photo) 188 to 198

QUECHUA EXPERIMENT | THE COVER MOTION - YouTube: "