Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Saturday, April 28, 2012
Friday, April 27, 2012
St. George Express
LetsBonus - LetsSantJordi
" La Diada de Sant Jordi" or St. George's Day is often compared to Valentine's Day, but with some uniquely Latin twists. The main event is the exchange of gifts between sweethearts -- men give their novias roses, and women give their novios a book to celebrate the occasion. Due to popular legends about Barcelona, roses have always been associated with this day since medieval times. However, the giving of books as a gift is a more recent marketing twist prominent of our times.
" La Diada de Sant Jordi" or St. George's Day is often compared to Valentine's Day, but with some uniquely Latin twists. The main event is the exchange of gifts between sweethearts -- men give their novias roses, and women give their novios a book to celebrate the occasion. Due to popular legends about Barcelona, roses have always been associated with this day since medieval times. However, the giving of books as a gift is a more recent marketing twist prominent of our times.
The Quechua Experiment - See The Magic In Some Frames...
Yesterday we saw McCann İstanbul's photo album which actually works like a flipbook.
Today, we have The Quechua Experiment from Quechua, the French Outdoor Adventure Sports Products Company which claims to have the first Ad Film using Only Facebook Cover Pictures.But claims and achievements apart...
If you really want to see the real magic of this experiment, you'll see it from Frame (Photo) 156 to 169 and then again Frame (Photo) 188 to 198
If The Device Isn't Designed To Used In Water... Why Advertise It As One Than Can??
At least that's what the comments (and the disclaimer at 2:04.) on the youtube video of this ad would lead one to believe...
Just our Type
Just our Type
Now Nandos Spoofs Back...
On the 24th of April we had posted about Santam's spoofy response to Nandos' spoof of Santam's Ben Kingsley Ad.
Now, it's Nandos' turn...
Nandos 'Speak to the Hands'
Now, it's Nandos' turn...
Nandos 'Speak to the Hands'
Thursday, April 26, 2012
A Smoking Taxi?
No it wasn't...
The Media Planners, Media Plus designed this stunt in collaboration with Service Plan Campaign. Business cards, that offered for a free "smoking taxi," where people could smoke a cozy "last cigarette" on the way home, were placed in restaurants and bars in Munich and Berlin. However, after the caller called the number, what arrived was no ordinary taxi, but a big hearse. The subsequent trip in the funeral car was indeed actually free, but instead of cigarettes, there was information on seminars by nichtraucher.de on how to stop smoking. The innovative idea attracted media and thoughtful (smoking) faces.
Smoking Taxi / Rauchertaxi in München und Berlin
The Media Planners, Media Plus designed this stunt in collaboration with Service Plan Campaign. Business cards, that offered for a free "smoking taxi," where people could smoke a cozy "last cigarette" on the way home, were placed in restaurants and bars in Munich and Berlin. However, after the caller called the number, what arrived was no ordinary taxi, but a big hearse. The subsequent trip in the funeral car was indeed actually free, but instead of cigarettes, there was information on seminars by nichtraucher.de on how to stop smoking. The innovative idea attracted media and thoughtful (smoking) faces.
Smoking Taxi / Rauchertaxi in München und Berlin
Wanna Drive A Car On Facebook? Yeah... Facebook!!!
McCann İstanbul has created a photo album which actually works like a flipbook. You click onto the album and then keep the ‘right’ button on the keyboard clicked and you'd be able to see the car drive.
Facebook FlipBook from McCann İstanbul on Vimeo.
Wednesday, April 25, 2012
When Men Do Housework (Some Of It At Least)...
This post is in response to a comment (which sparked a debate totalling 113 comments) made by Neha Joshi about her sadness over ads projecting only women to do the dirty part of the housework...
These two ads posted here, are a portrayal of the fact that maybe (in some parts of the world at least) mindsets are changing.
These two ads posted here, are a portrayal of the fact that maybe (in some parts of the world at least) mindsets are changing.
When Men Do The Washing
When Men Do The Cooking...
Señoritas Go Haddippaa On Kolaveri...!!!
Official Flashmob Señorita Kolaveri Madrid 2012 (Watch in 720p)
Question that might occur to some people, is...
Was Vinatha Sreeramkumar of www.natya.es sponsored by Halls?
Or did the location coincidentally happen to have Halls Hoardings and Screens in the background?
Question that might occur to some people, is...
Was Vinatha Sreeramkumar of www.natya.es sponsored by Halls?
Or did the location coincidentally happen to have Halls Hoardings and Screens in the background?
Tuesday, April 24, 2012
The Hat - We Couldn't Really Understand This One... Did you?
嵐 二宮和也 JCB CM 「HAT編」 - YouTube: "
For The Subtitled Version, Click Here: JCB Card | Dentsu | Hat (Subtitles) | WE LOVE AD
For The Subtitled Version, Click Here: JCB Card | Dentsu | Hat (Subtitles) | WE LOVE AD
When You Spoof Ben Kingsley... Be Ready To Get Spoofed Back...!!!
Some time earlier this year Santam released this Ad which starred Ben Kingsley, and featured many changes that occur within the film without the viewers realising (when watching the ad for the first time) that they've occurred.
About nine days back, Nandos released this spoof of Santam's Ben Kingsley Ad...
Yesterday Santam Spoofed Nando Back...
What Would Happen If You Were To Follow Your Heart!
"Mora Jharnar Moto Uddam" is a song written by Kazi Nazrul Islam, the National Poet Of Bangladesh, who is equally venerated in West Bengal.
Monday, April 23, 2012
The First Robotic (Street)Art-Car
As Carlton D'Silva says in his post of this Ad on Worthy Watch...
"Brands capitalizing on talent ... the next big wave ..."
Street Art Documentary | Chevy Sonic Stunts | Chevrolet
The Marines...
The Marines (Directors Cut) from Rob Chiu
And, if you were already a marine (without even knowing it)?
Dear MTV... The Question Is... When Will The Abuse Stop???
If one were to go through the comments posted on the youtube post of this TVC, most feel that this is just a cheap stunt.
Since it is not our place to comment on the merits or demerits of the creative....
You Decide...
Sunday, April 22, 2012
The Pegasus Of Smartphones...
Standing at 5.7 meters tall and made of 3,500 smartphones, the Huawei Pegasus took 720 man hours to build. See it come to life.
The Huawei Pegasus is currently on display at Mobile World Congress 2012, in Barcelona.
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