Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
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Thursday, January 31, 2013
Paperman - What Advertising Creatives Could Learn From This???
Paperman - Full Animated Short FilmIntroducing a groundbreaking technique that seamlessly merges computer-generated and hand-drawn animation techniques, first-time director John Kahrs takes the art of animation in a bold new direction with the Oscar®-nominated short, "Paperman." Using a minimalist black-and-white style, the short follows the story of a lonely young man in mid-century New York City, whose destiny takes an unexpected turn after a chance meeting with a beautiful woman on his morning commute. Convinced the girl of his dreams is gone forever, he gets a second chance when he spots her in a skyscraper window across the avenue from his office. With only his heart, imagination and a stack of papers to get her attention, his efforts are no match for what the fates have in store for him. Created by a small, innovative team working at Walt Disney Animation Studios, "Paperman" pushes the animation medium in an exciting new direction.
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