Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Pages
▼
Saturday, July 30, 2011
Look And Find...
Look and find. Finding a missing child is even harder in real life |
This ad was created for Missing Children Europe for De Standaard Solidariteitsprijs, a yearly competition for 'Good Causes' held by the national newspaper. Advertising Agency: 10, Antwerp, Belgium Creative Directors: Olaf Meuleman, Jeroen Goossens Art Director: Nicky Michiels Copywriter: Tom Struyf Account: Katia Strauwen |
Some Very Creative Resumés
Kendra Wiig made a LEGO model of the company's mascot to hold her résumé
When Kendra Wiig found an opening in a company working on a LEGO-themed game, she knew a plain résumé wouldn't do the trick.
"I wanted to make sure a pair of human eyeballs saw my letter," she says. So she built a LEGO model of the company's mascot, and put her résumé in the fish's jaws.
Wiig didn't get the job, but she got a lot of positive feedback: "I actually got a personal email back from the hiring manager. He thanked me for sending the résumé and model, with a couple of exclamation points for good measure, and let me know about positions they expected to open up in the near future."
Via: businessinsider.com
When Kendra Wiig found an opening in a company working on a LEGO-themed game, she knew a plain résumé wouldn't do the trick.
"I wanted to make sure a pair of human eyeballs saw my letter," she says. So she built a LEGO model of the company's mascot, and put her résumé in the fish's jaws.
Wiig didn't get the job, but she got a lot of positive feedback: "I actually got a personal email back from the hiring manager. He thanked me for sending the résumé and model, with a couple of exclamation points for good measure, and let me know about positions they expected to open up in the near future."
Via: businessinsider.com
Friday, July 29, 2011
Fotolia - Long Copy Ads...
To check out the other Long Copy Ads in this album Click on: The London Long Copy Challenge And Other Long Copy Ads... (1)
23 Times Easier To Die If You Are Texting...
Tower Hamlets Texting 23 Times
The London Borough of Tower Hamlets ran a road safety advertising campaign built around the harrowing statistic that writing or reading a text message whilst driving increases the chances of having an accident by up to 23 times. The campaign, which was shot on location in Tower Hamlets and features local residents, shows three everyday situations where people may be in, or close to, the road, such as a mum crossing the street with a pram, a boy playing football or a girl riding a bike. To illustrate the statistic at the core of the idea, each protagonist is seen 23 times, highlighting the risk that when a driver texts behind the wheel, an accident is almost unavoidable. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity 2011.
Credits
The Tower Hamlets 23 Times campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, art director Ant Nelson, copywriter Mike Sutherland, art buyer Simon Pedersen, typographer Aaron Moss, photographer Trevor Ray Hart, and retoucher Mark Deamer.
Via: theinspirationroom.com
To see the rest of the Ads in this album click on: Drive Safe...
The Day The Stadium Spoke..
In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.
Twinute Silence for Norway
Twinute Silence for Norway
Four friends in Ireland are building awareness and support for those affected by the bombings and shootings in Norway with “Twinutesilence”, in which people choose not to use Twitter and Facebook for one minute. The silence, timed for Friday, 29th July at 5pm Irish Time, 6pm (CET), is designed to help people to stop and reflect on the lives lost and their families left behind. “Let us all use the power of Social Media to pay our respects, as a United Social Conscience….a Twinute Silence heard all over the world”. The campaign, illustrated with red, blue and white origami peace doves, is online attwinutesilence.com, Facebook.com/Twinutesilence and Twitter.
Thursday, July 28, 2011
Wednesday, July 27, 2011
Tuesday, July 26, 2011
The Ship Song Project
This Promo by Sydney Opera House 'The Ship Song Project' reinterprets Nick Cave's iconic song. Performed by Neil Finn, Kev Carmody and The Australian Ballet, Sarah Blasko, John Bell, Angus and Julia Stone, Paul Kelly and Bangarra Dance Theatre, Teddy Tahu Rhodes and Opera Australia, Martha Wainwright, Katie Noonan and The Sydney Symphony, The Temper Trap, Daniel Johns and the Australian Chamber Orchestra.
Monday, July 25, 2011
Amy Winehouse... RIP... Creative Compositing...
In this image of Amy Winehouse...
To see rest of the album click on: Creative Compositing...
Who are the musicians/people (people who influenced her) who are in the tinier images?
This campaign won a Gold Clio and Grand Prix for Press and Gold for Outdoor at Cannes International Advertising Festival 2010.
Sunday, July 24, 2011
La Tomatina... And Zindagi Na Milegi Dobara...
The first inspiration is the recently released Hindi Feature Film "Zindagi Na Milegi Dobara..." which will probably serve as an apt Brand Ambassador for Adventure Sports, Spain and many Spanish Cultural Events that we in India may have known (or not known) about but not experienced.
The second inspiration is the post Color-Conscious Branding on by Amelia Roblin on trendhunter.com, which comes (to connect with the Film mentioned above) rightly timed, and talks to us about colours and branding.
To see the rest of the images in this album click on: The Colour Consciousness of Branding
Melissa Power Of Love...
To translate from the text given at the bottom of this youtube video (using google translate)...
"An animation film made with 350 thousand sheets of Post It ® on the front of the Galeria Melissain São Paulo for the launching of the "Melissa Power of Love." Photographed step by step and performed by 25 animators in five months, and a beautiful film action generatedan extra special surprise: more than 30 000 spontaneous messages of love left by fans ofMelissa and visitors. This is the power of love that causes Melissa."