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Saturday, July 2, 2011

Body Language - Axe

Is this an example of the lengths some people would go to sell their product...???

You Decide...!!!

What People Cannes do to go Viral...

It is no more about toddlers dancing, or cats prancing or dogs prowling...

If one were to from this article on brandchannel one would wonder at the lengths people go to make pieces of communication (not just in the digital world but also in the ambient and OOH advertising industry) to sell products.

Here's a translation (by dennisg69 on youtube)
"First, we outfitted the camera with a GPS tracking device so we could retrieve it, then we baited the camera by smearing it with mashed up frites [french fries]. The frites worked really well. Seagulls actually wanted to take it right from our hands!
Of course, we did many takes, with many different seagulls, and many excursions through Cannes tracking down the camera.
The one you see is just the best result of the many attempts."

Body Language


To see the complete album click below...
Human Bodies have been used (to advertise products) by advertisers from the time people started using visual representations to sell products... 
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Having said the above...Here's the disclaimer...- All the trademarks, logos, advertisements, etc are owned by the companies who created them.- “Advertising Ka Kamaal - An Academic Look at Advertising...” assumes no liability on anything shown or said on this fan page, as the only purpose is academic and to inform and entertain users.- Do not copy or distribute the content of this page for commercial benefit.- In case any content is copyrighted and the company/owner/creator doesn’t want it to be shown, the said content shall be withdrawn immediately upon due intimation.-there shall be no assumption of liability for illegal, or improper use of this fan page and its content.If you don’t agree with these terms of use, please unsubscribe as a fan of this page.isual representation in advertising started...

Thursday, June 30, 2011

It's An Icon.... No It's An Aircon... No It's A Hairmoticon....

Advertising Agency Self Promotions

Advertising Agency: Bit This! Madrid, Spain
Creative Directors: Iñaki Saiz Roiz & Enrique Viñuela Soto
Art Director: Iñaki Saiz Roiz
Copywriter: Enrique Viñuela Soto
Illustrator: Iñaki Saiz Roiz

To promote stuff for others, they have to convince them, they can promote...!
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To see the entire album click





Having said the above...
Here's the disclaimer...- All the trademarks, logos, advertisements, etc are owned by the companies who created them.
“Advertising Ka Kamaal - An Academic Look at Advertising...” assumes no liability on anything shown or said on this fan page, as the only purpose is academic and to inform and entertain users.- Do not copy or distribute the content of this page for commercial benefit.- In case any content is copyrighted and the company/owner/creator doesn’t want it to be shown, the said content shall be withdrawn immediately upon due intimation.-there shall be no assumption of liability for illegal, or improper use of this fan page and its content.If you don’t agree with these terms of use, please unsubscribe as a fan of this page.

Tuesday, June 28, 2011

Thar...

To quote Afzal Husain The last 10 seconds made quiete a statement....Great finish...!!!

Thanks Afzal Husain for the post on AKK's facebook page... 

Street Art, Street Style - Vauxhall Corsa

Street Art, Street Style - Vauxhall Corsa

Let's BabyDance...



The Political Key To Brand Naming...

If Gods, Saints, Film Stars, Sports Personalities have  earlier served as inspirations for the naming of brands... 


This cartoon by Hemant Morparia provokes the question... 
Could one now could also look towards Political Figures as possibilities for brand naming???


See the person, not the disability - Cannes 2011 Winner, Grand Prix for Good, Film Gold Lion

See the person, not the disability - Cannes 2011 Winner, Grand Prix for Good, Film Gold Lion
AGENCY: Leo Burnett, Melbourne
COUNTRY: Australia

I'm ready for my next mission....


To quote Campaign India "The entire campaign is based on the insight that “Men fantasize to live the Bond Life for the cars, the women, the gadgets and the overall adrenaline high.” 

Volkswagen "The Force" - Cannes 2011 Winner, Gold Film Lion

Volkswagen "The Force" - Cannes 2011 Winner, Gold Film Lion
AGENCY: Deutsch, Los Angeles
COUNTRY: USA



Ambient Advertising...


Image by WWF-Philippines / Lory Tan
To quote wwf Phillipines "Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City.

The 60 x 60 ft. plant billboard utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says."



To see the entire album click on the link below

According to Wikipedia...

Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry[1]. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.However, ambient media advertising is only a small niche for advertising agencies of overcoming traditional methods of advertising to get the attention of consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiqutious and pervasive environments. The concept of ambient media relates to ambient media form, ambient media content, and ambient media technology. It's principles are manifestation, morphing, intelligence, and experience [2].The following are some reasons for the growth of ambient media:* A decline in the power of traditional media.* A greater demand for point-of-sale communications.* Its ability to offer precise audience targeting.* Its general versatility.Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities [3].Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.
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Having said all of the above...Here's the disclaimer...- All the trademarks, logos, advertisements, etc are owned by the companies who created them.- “Advertising Ka Kamaal - An Academic Look at Advertising...” assumes no liability on anything shown or said on this fan page, as the only purpose is academic and to inform and entertain users.- Do not copy or distribute the content of this page for commercial benefit.- In case any content is copyrighted and the company/owner/creator doesn’t want it to be shown, the said content shall be withdrawn immediately upon due intimation.-there shall be no assumption of liability for illegal, or improper use of this fan page and its content.If you don’t agree with these terms of use, please unsubscribe as a fan of this page.

NTT Docomo "Xylophone" - Cannes Winner Film Craft Gold Lion

NTT Docomo "Xylophone" - Cannes Winner Film Craft Gold Lion
AGENCY: Drill, Tokyo — COUNTRY: Japan 

Monday, June 27, 2011

Axe " Premature Perspiration" - 2011 Film Gold Lion

Axe " Premature Perspiration" - 2011 Film Gold Lion 
AGENCY: Ponce, Buenos Aires — COUNTRY: Argentina 




AMIS Insurance "Office"- 2011 Cannes Film Gold Lion

AMIS Insurance "Office"- 2011 Cannes Film Gold Lion
7 of 10 car accidents happen when we are thinking of something else.
Get Insurance

AGENCY: Ogilvy, Mexico — COUNTRY: Mexico

Skittles Cage Cop - 2011 Cannes Film Gold Lion

Skittles Cage Cop - 2011 Cannes Film Gold Lion
AGENCY: BBDO, Toronto — COUNTRY: Canada

Silestone by Consention "Above Everything Else" - 2011 Cannes 'Film Craft' Gold Lion Winner

Silestone by Consention "Above Everything Else" - 2011 Cannes 'Film Craft' Gold Lion Winner 

AGENCY: Alex Roman, Madrid — COUNTRY: Spain


Google Demo Slam: Rushmore - 2011 Cannes Film Gold Lion Winner

AGENCY: Johannes Leonardo, New York — COUNTRY: USA — 

"Dead Island" Trailer - 2011 Cannes Film Gold Lion Winner

AGENCY: Deep Silver, Planegg Munich — COUNTRY: Germany — AWARD: Film Gold Lion 

Sunday, June 26, 2011

Cannes 2011 Another one from India...


Creative Compositing...

(Click on the link above to go to the original post)

This technique seems to such a hit with the creative guys that ads weher this technique have won the Cannes Lion for 2010 and now 2011.

ORIGINALLY A LOT OF THIS CONTENT WAS BEEN TAKEN FROM THE BLOG " if it's hip, it's here " - "Over the past few months a lot of other content has been added. This content has been reproduced here because this exemplifies the evolution of advertising as an art form... The words below are those of the creator of " if it's hip, it's here...

"It's not uncommon to see trends in the creative executions of advertising, but here's one that reached critical mass. The compositing of items to create human faces has been used in several different ad campaigns from reputable agencies all over the world."
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Having said all of the above...Here's the disclaimer...- All the trademarks, logos, advertisements, etc are owned by the companies who created them.- “Advertising Ka Kamaal - An Academic Look at Advertising...” assumes no liability on anything shown or said on this fan page, as the only purpose is academic and to inform and entertain users.- Do not copy or distribute the content of this page for commercial benefit.- In case any content is copyrighted and the company/owner/creator doesn’t want it to be shown, the said content shall be withdrawn immediately upon due intimation.-there shall be no assumption of liability for illegal, or improper use of this fan page and its content.If you don’t agree with these terms of use, please unsubscribe as a fan of this page.

Amul's Take

Amul's Take on a Police raid of a lounge in Malad, Mumbai, & the arrest of youngsters on charges of indecent dancing
 Via: amul.com
Amul's take on the latest statements from the Country's Health Minister...

Amul's Double Take - The latest (to be released) movie title clubbed - With the Sports Doping Scandal...


Amul's take on the latest Bollywood release 'Bbuddah Hoga Tera Baap'  
Amul's Take on the 'Umpires' Decision Review System in Cricket
Via: www.amul.com


Amul's Take on the Ship M V Wisdom which docked off Juhu beach in Mumbai attracting huge crowds - June 2011 

Via

Rail Gaadi... Rail Gaadi...

Ogilvy & Mather India won the Cannes Gold Lion 2011 in Film Craft category for ‘Best use of music’ 


Braids...

 One of the Cannes Gold Film Lions for 2011


Buddha Tera Baap...

Now we don't need to wonder where the latest title AB's latest film came from...



Commercial Kings

When one thinks of, or talks of or sees an advertising commercial one automatically expects a certain element of classiness, high production values, slick editing, good (or at least decent) acting from the models, and a story which can be told within that short span of time of 15/30/45/60/90/120 seconds. And of course, as most clients or agencies would tell you it would be a high budget venture. 

So, it is heartening to see that there are also commercials being made with almost all the qualities mentioned above, but at rates that are affordable by the small guys (businesses that are small ventures by small local entrepreneurs and not multinationals).

This post is a result of this article “Rhett & Link: Commercial Kings” Goes Live On IFC via PSFK.