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Wednesday, January 27, 2016

Mharosthaan... Padharosthan.... Tharosthan....!

Now it's a little more than a week that the new campaign for Rajasthan has got online.... And the web (parts of it at least) is buzzing crazy.... The way the campaign has been conceived, crafted, executed and delivered.... It deserves the buzz and more.... It simply takes you, your archetype essentially, and crafts a film from the P.O.V of that archetype....  Each film ends with the end title reflecting the name of the character (archetype) added before ......sthan! Then says...
                                      Jaane Kya Dikh Jaaye....

There are (at this point of time) 6 films, the first one is the unveiling of the campaign.


Then you have the point of view of a child....


Then from the perspective of a group of bikers....




What a Chinese person gets to see...

 
And if you're a horror story fiend...


And if you are just a seeker....???


What I also love... Is the Logo...

Tuesday, January 26, 2016

Teacher hain aap... Aap nahin samjhenge...

Need more?


video