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Wednesday, March 23, 2016

Words... Are Wings...

Whether we are copywriters or not... 
Prathap Suthan tells us what we can do with words... And more importantly... What words can do for us...
To quote from the TEDx Talks Page where this was posted...
"Words are very powerful. They can create worlds, destroy barriers. They have the ability to push the boundaries of our imagination to infinity and beyond.

Prathap is the man behind campaigns like India Shining – for the previous NDA Government, Incredible India – the Indian tourism brand, Next is what? – Samsung Mobiles in 2008, Be You – for Jabong, the online fashion brand, and many more. He is currently the CCO and Managing Partner of ‘Bang in the Middle’, a full service advertising agency based out of New Delhi."
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. 

Tuesday, February 2, 2016

Falling in love with India....

Though this film is meant to show British Airways' deep understanding of India, the story, treatment and way the film has been, inadvertently albeit, crafted could also work to make a non-Indian audience fall in love with India and the hospitality we Indians give our guests. 

When it comes to sex... And consent....

About two months ago the Thames Valley, as part of it's brief of keeping it citizens, specially in this case its female citizens safe, came up with this video which likens the situation of sexual consent with one of asking someone to have a cup of tea?

Wednesday, January 27, 2016

Mharosthaan... Padharosthan.... Tharosthan....!

Now it's a little more than a week that the new campaign for Rajasthan has got online.... And the web (parts of it at least) is buzzing crazy.... The way the campaign has been conceived, crafted, executed and delivered.... It deserves the buzz and more.... It simply takes you, your archetype essentially, and crafts a film from the P.O.V of that archetype....  Each film ends with the end title reflecting the name of the character (archetype) added before ......sthan! Then says...
                                      Jaane Kya Dikh Jaaye....

There are (at this point of time) 6 films, the first one is the unveiling of the campaign.


Then you have the point of view of a child....


Then from the perspective of a group of bikers....




What a Chinese person gets to see...

 
And if you're a horror story fiend...


And if you are just a seeker....???


What I also love... Is the Logo...

Tuesday, January 26, 2016

Teacher hain aap... Aap nahin samjhenge...

Need more?