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Wednesday, March 23, 2016

Words... Are Wings...

Whether we are copywriters or not... 
Prathap Suthan tells us what we can do with words... And more importantly... What words can do for us...
To quote from the TEDx Talks Page where this was posted...
"Words are very powerful. They can create worlds, destroy barriers. They have the ability to push the boundaries of our imagination to infinity and beyond.

Prathap is the man behind campaigns like India Shining – for the previous NDA Government, Incredible India – the Indian tourism brand, Next is what? – Samsung Mobiles in 2008, Be You – for Jabong, the online fashion brand, and many more. He is currently the CCO and Managing Partner of ‘Bang in the Middle’, a full service advertising agency based out of New Delhi."
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.