Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
Friday, July 15, 2011
Are You SCREW*D?
In an attempt to market to those who aren’t so handy, Craftsman, the 84-year-old Sears tool brand, is casting an online reality show, “Screw*d.”
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