Tuesday, November 1, 2011

Audio Branding - Audi R8 TV Commercial


To quote from this post on Musical Branding In Advertising...
"The car manufacture Audi has its sound identity nailed. They’ve gone through the painstaking process of recording every sound of every car they make and cataloging them in a massive database. By pre-recording every sound a car makes Audi can keep their sound consistent no matter what agency touches their brand. Also, they increase the efficiency at which their commercials can be produced because when they need a car sound all they have to do is call up the appropriate recording rather than having to create the sound from scratch."

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