Has Mr. Kapil Sibal Unmade Friends...???

The latest issue of Outlook magazine has Kapil Sibal on their cover page.

Now... 

This is not an advertisement... 

So ideally this image should not feature here...

And we're not here to make judgments on the political sagacity of the move...

But from the Public Relations point of view, has this move 
(of trying to scan social networks) 
totally back fired???