Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
Friday, January 6, 2012
After Christmas... It's Chinese New Year...!
Since the Chinese market is now as big (if not bigger) as the American and European Markets, the Chinese New Year or Chinese Spring Festival (春节) must be the next Big Marketing Window for Western Brand Managers.
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