Saturday, February 18, 2012

Can We Change Their Minds?

To quote from this article in the National Business Review...
"Air New Zealand has launched its biggest Australian campaign in 10 years, Kiwi Sceptics, in a bid to get Australians over the ditch.
The campaign features four web episodes, showing on Air New Zealand’s dedicated YouTube channel, where four different Australians are matched with four Kiwis to try and change their opinions about New Zealand." 


The Moot Question here is...
Do campaign like this one... 

Change mindsets???




Aussie Aussie...





The Europhile...
Bali Girl...


The Hipster...



e...

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