Thursday, April 26, 2012

A Smoking Taxi?

No it wasn't...
The Media Planners, Media Plus designed this stunt in collaboration with Service Plan Campaign. Business cards, that offered for a free "smoking taxi," where people could smoke a cozy "last cigarette" on the way home,  were placed in restaurants and bars in Munich and Berlin. However, after the caller called the number,  what arrived was no ordinary taxi, but a big hearse. The subsequent trip in the funeral car was indeed actually free, but instead of cigarettes, there was information on seminars by on how to stop smoking.   The innovative idea attracted media  and thoughtful (smoking) faces.

Smoking Taxi / Rauchertaxi in München und Berlin

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