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Monday, November 5, 2012

What Employees Like These Do For Brand Value...!!!

A Brand is not only about the logos or the colour schemes, the ads, or the branding carried on the product packaging or the ads, but how it is perceived by the consumer/buyer/end-user.
So when this UPS Driver from  Hoboken NJ continued his deliveries even in the aftermath of Hurricane Sandy, because it was captured on video and uploaded on to youtube...  From a consumer perspective, one can only guess how much more value this guy has added to his company's brand equity...!!!

UPS Driver delivers after Hurricane Sandy - Hoboken NJ