Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Thursday, September 4, 2014
The Latest iSpoof
To quote from this post on Digitalsynopsis,,, "IKEA Singapore’s promo video for its 2015 catalogue is sure to make you smile for at least two reasons. Firstly, its an excellent parody of Apple’s (already heavily parodied) product ads. Secondly, it uses digital catch-phrases like “original touch interface”, “eternal battery life” and “loads instantly with zero lag” to remind us that traditional mediums like print are sometimes more engaging, effective and compelling than their digital counterparts."
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