Mom's First Day At School???

Really? It is a touching ad no doubt and we all must keep in touch with our mothers (and fathers too)... How-ever far away from them we are. But come on... Without our mothers (who started schooling us the day we were born, irrespective of whether they were formally schooled or not), where would we be?

What is Branding? Minimalistically Speaking!!!

Design Taxi thinks this video is a brilliant answer to the perennial question of what branding actually is.

Suckitaa Lickitaa!!!

For those of you who may be surprised on Frooti move Frooti's from Creativeland Asia to Sagmeister & Walsh it isn't a new piece of news! This to quote CLA owner Raj Kurup and Parle Agro chief marketing officer Nadia Chauhan, who are husband and wife, said the move was part of their decision to separate personal and professional lives. "We have planned this mutually over the last one year.

Frooti Commercial from Sagmeister & Walsh on Vimeo.

   

Abb Aur Udhhaar Nahi Milega!

Good one!

Is It Only About India's Daughters???

What about India's Mothers, Wives, Sisters and more importantly India's Sons, Brothers, Fathers and Husbands???
To quote Madhuri Haridas... "It does begin at home!!!"

How Attentive Are You?

As this film progresses... 
Can you spot the changes that happen???

Yahaan Khadaa Honaa Manaa Hai Kya?

How hard they work?

Aapko Bahu Chaahiye Ya Machine...???

Now this one is almost 10 months old, and well made too, but wonder why it didn't go viral?

Timaatarwale, Aaloowale Yaa Ballwale?

Where every Indian is a Cricket Expert?

Biwi... Jo Sab Jaanti Hai...

Even at that hour and a half past midnight, when you presume she's fast asleep, she knows!!! :)

Todo Nahi...!!!

Now this one's timed right for today considering the hype of the Indo-Pak cricket match  but there are some who are wondering whether this is a subtle message to the dispensation in the Corridors Of Power in Lutyens' City???

Damn Right I'm Hot...!!!

Unlike other ads which tend to show well chiseled women, thus ending up objectifying them... This one shows women as they are.... With stretch marks, sweat, cellulite et al...!!!

A Wife's Velfie...

To quote Manish Bhatt... "A Video Message every wife would like to send to her busy husband..."

12 Baje Raat Ko Taxi Mein Akeli... Pagal Ho Gayi Ho Kya?

Can we change this mindset? Can we change our societal environment so we can change this mindset?

Betiyaan Ladvaao... Desh Banaao...

This... to quote from the JSW Steel's youtube link... is Geeta Phogat's (she is the first Indian woman to win a gold medal in Wrestling at the Commonwealth Games) story. But the story is not just her's, there are four Phogat sisters...  All wrestlers...

JSW has also got its timing sort of right... What with the PM's Beti Bachao Beti Padhao Campaign...

The Phogat sisters... Currently training for Rio 2016 at The National camp, Lucknow

To quote from this article in the DNA... "Mahavir (their father and coach) has brought about a minor revolution in gender equations in this part of the state. "He always wanted chhoris. I was the one who wanted a son," says Daya (the mother). The couple has five children, four girls and one, the last born, son, and Mahavir is training all of them." 

IIT? Woh Kya Hai?

Aur beta... Kaunse college mein padh rahein ho?

Coca Cola... अब भारतीय भाषाओं में भी उपलब्ध है...!!!

Though we wonder why Bengali, Kannada, Kashmiri, Konkani, Oriya and Telugu (to speak of a few...) are missing...???

 

Roll Cal Roll...!!!

This is a film that was made 3/4 years ago (released in 2011) but we came across this, because of a post by Arnab Mitra (Creative Director  at Famous and a non resident Calcuttan)...

To quote  Arnab...  "At a Christmas party this year, I overheard a very senior advertising guy dissing Calcutta to an audience - a bunch of schnooks who were merrily nodding away to his life changing discourse about a city that he should have known a little better before commenting. In an ideal world, I would have gone up to the gent and given him a piece of my mind, just that he was not talking to me. But, I did not forget what he said about Calcutta, my city.At the end of the party, I went up to him, introduced myself and we exchanged business cards. Yesterday, I sent him this video. And a note.We did not escape Calcutta to live inter-state or overseas. We left behind a fabulous city because we want to do something spectacular wherever we live now. And that will never change."

Credits:
Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta of Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy :Kritika MalhotraProduction House: Arko Sen (with Amar Sen)
Published: December 2011

Puttee Ko Control Mein Rakhney Ka Nayaa Tareequaa...???

The storyline might be called cute, many may even laugh... But who is it targeted at? The Putty (tthe one with the 'apparent' buying power)? Or, the Patnee (who apparently controls the remote)?

What does it cost to give?

To really be Santa... You don't need to be Santa, do you???

Good Morning India...!!!

Have a great day!

India Mein TENNIS BALL Ka Role Kya Hai?

Well written, good insights too... :)

Iss Umar Mein Football? Wah Sharmaji... Badhiyaa Hai!

:)

Baal Cut-Waaney Hai?

Reminds me of the Hair-Cutting Saloons  we used to go to as kids...

Iss Baari Hamaari....!!!

Touching One!