Wednesday, March 13, 2013

The Smoke Of The Pope According To Citroen...

Citroën and its agency H have very brilliantly picked the election of the new pope to communicate the environmental commitment of their brand.

At a time when the world seems to have eyes on the chimney of the Sistine Chapel, Citroën has commandeered the event to affirm its commitment: reducing CO2 emissions. The election of a pope is rare, and works as follows: the cardinals must agree to 2/3 to select the new pope. When they do, a white smoke appears. Otherwise, the smoke is black. In this spot posted on YouTube, Citroën plays Protocol: a crowd waiting for the white smoke ... but it is the black that appears. Disappointment. Unless .. unless an employee Citroën comes to fix it! Beautiful use of responsiveness and timeliness.
This is a rough translation from the original post on La Reclame

Citroën White Smoke - YouTube: ""

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