Saturday, November 5, 2011
"Ah!thentic Italian"
What would make even more interesting more interesting reading than the Ad above...
Friday, November 4, 2011
Thursday, November 3, 2011
Wednesday, November 2, 2011
Tuesday, November 1, 2011
Audio Branding - Audi R8 TV Commercial
To quote from this post on Musical Branding In Advertising...
"The car manufacture Audi has its sound identity nailed. They’ve gone through the painstaking process of recording every sound of every car they make and cataloging them in a massive database. By pre-recording every sound a car makes Audi can keep their sound consistent no matter what agency touches their brand. Also, they increase the efficiency at which their commercials can be produced because when they need a car sound all they have to do is call up the appropriate recording rather than having to create the sound from scratch."
"The car manufacture Audi has its sound identity nailed. They’ve gone through the painstaking process of recording every sound of every car they make and cataloging them in a massive database. By pre-recording every sound a car makes Audi can keep their sound consistent no matter what agency touches their brand. Also, they increase the efficiency at which their commercials can be produced because when they need a car sound all they have to do is call up the appropriate recording rather than having to create the sound from scratch."
Scrabble by PES
PES (born Adam Pesapane, 26 May) is a director and animator of numerous short films and commercials.
PES' use of everyday objects and stop-motion animation to create original material is instantly recognizable.
Monday, October 31, 2011
The Haunted Armchair
The Exorcist comes to evict the spirit of Edgar Allan Poe from an armchair.
Mission done.
He suddenly finds out that spirit has haunted the chest now because it's also made by Flamant.
Flamant Furniture. Sometimes we put too much soul in it.
Sunday, October 30, 2011
The Top 11 Most Ridiculous Advertising Job Titles
This is a repost from the The Top 11, The Chicago Agency Plan B's Blog.
11: Interactive Evangelist: Despite what you may think, this isn’t the word of God you’re preaching.
10: Social Media Ninja: If we can see you, you must be a pretty terrible ninja.
9: Innovator-at-Large: Overcompensating for something, buddy?
8: Chief Creative Insurgent: Marketing ain’t the armed forces, chief.
7: Brand Champion: You know you have to win something to call yourself a “champion,” right?
6: Chief Blogging Officer: Odd, since you probably report to a “Junior Copywriter.”
5: Global Chief Growth Officer: A long-winded title and a six-figure paycheck does not an actual job make.
4: Brand Strategy Guru: We can picture you now – sitting in a lotus position and doling out insights that barely make sense.
3: Director of Emerging Media: Why not “Media Midwife?”
2: Web Alchemist: No matter how hard you try, pixels and HTML aren’t going to turn into gold.
1: Digital Marketing Genie: So if your clients rub your lamp, a marketing campaign will come out? Sounds kind of dirty.
11: Interactive Evangelist: Despite what you may think, this isn’t the word of God you’re preaching.
10: Social Media Ninja: If we can see you, you must be a pretty terrible ninja.
9: Innovator-at-Large: Overcompensating for something, buddy?
8: Chief Creative Insurgent: Marketing ain’t the armed forces, chief.
7: Brand Champion: You know you have to win something to call yourself a “champion,” right?
6: Chief Blogging Officer: Odd, since you probably report to a “Junior Copywriter.”
5: Global Chief Growth Officer: A long-winded title and a six-figure paycheck does not an actual job make.
4: Brand Strategy Guru: We can picture you now – sitting in a lotus position and doling out insights that barely make sense.
3: Director of Emerging Media: Why not “Media Midwife?”
2: Web Alchemist: No matter how hard you try, pixels and HTML aren’t going to turn into gold.
1: Digital Marketing Genie: So if your clients rub your lamp, a marketing campaign will come out? Sounds kind of dirty.
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