Unlike other ads which tend to show well chiseled women, thus ending up objectifying them... This one shows women as they are.... With stretch marks, sweat, cellulite et al...!!!
Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Thursday, January 29, 2015
Tuesday, January 27, 2015
Sunday, January 25, 2015
Betiyaan Ladvaao... Desh Banaao...
This... to quote from the JSW Steel's youtube link... is Geeta Phogat's (she is the first Indian woman to win a gold medal in Wrestling at the Commonwealth Games) story. But the story is not just her's, there are four Phogat sisters... All wrestlers...
JSW has also got its timing sort of right... What with the PM's Beti Bachao Beti Padhao Campaign...
JSW has also got its timing sort of right... What with the PM's Beti Bachao Beti Padhao Campaign...
The Phogat sisters... Currently training for Rio 2016 at The National camp, Lucknow |
To quote from this article in the DNA... "Mahavir (their father and coach) has brought about a minor revolution in gender equations in this part of the state. "He always wanted chhoris. I was the one who wanted a son," says Daya (the mother). The couple has five children, four girls and one, the last born, son, and Mahavir is training all of them."
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