Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Wednesday, December 31, 2014
Coca Cola... अब भारतीय भाषाओं में भी उपलब्ध है...!!!
Though we wonder why Bengali, Kannada, Kashmiri, Konkani, Oriya and Telugu (to speak of a few...) are missing...???
Saturday, December 27, 2014
Roll Cal Roll...!!!
This is a film that was made 3/4 years ago (released in 2011) but we came across this, because of a post by Arnab Mitra (Creative Director at Famous and a non resident Calcuttan)...
To quote Arnab... "At a Christmas party this year, I overheard a very senior advertising guy dissing Calcutta to an audience - a bunch of schnooks who were merrily nodding away to his life changing discourse about a city that he should have known a little better before commenting. In an ideal world, I would have gone up to the gent and given him a piece of my mind, just that he was not talking to me. But, I did not forget what he said about Calcutta, my city.At the end of the party, I went up to him, introduced myself and we exchanged business cards. Yesterday, I sent him this video. And a note.We did not escape Calcutta to live inter-state or overseas. We left behind a fabulous city because we want to do something spectacular wherever we live now. And that will never change."
Credits:
Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta of Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy :Kritika MalhotraProduction House: Arko Sen (with Amar Sen)
Published: December 2011
Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta of Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy :Kritika MalhotraProduction House: Arko Sen (with Amar Sen)
Published: December 2011
Friday, December 26, 2014
Puttee Ko Control Mein Rakhney Ka Nayaa Tareequaa...???
The storyline might be called cute, many may even laugh... But who is it targeted at? The Putty (tthe one with the 'apparent' buying power)? Or, the Patnee (who apparently controls the remote)?
Thursday, December 25, 2014
Wednesday, November 19, 2014
Saturday, November 15, 2014
Thursday, November 13, 2014
Monday, November 10, 2014
Wednesday, October 8, 2014
Beang-Fu
Wonder if Snickers India were to come up with an Indian version where the friend says....
"Jaldi se Snickers khhaa warnaa tu, Bean se Has Bean bann jayega"
"Jaldi se Snickers khhaa warnaa tu, Bean se Has Bean bann jayega"
Thursday, October 2, 2014
Leica's Tribute To Photography...!!!
To quote Prathap Suthan... "If you have anything to do with photography, watch this film. Bet you will like this from Leica."
Wednesday, October 1, 2014
Love Note Ho Toh Aisa!!!
Cute, touching even.
But on a serious note...
Won't what the guy's doing, in today's cynical and scary amount to stalking?
But on a serious note...
Won't what the guy's doing, in today's cynical and scary amount to stalking?
Monday, September 29, 2014
Tuesday, September 23, 2014
Presley Paaji!!
This as Actor/Writer/Director Puneet Sira (who acted as the sikh dance-alike of Elvis in the Ad) confesses 'is many many moons old and is now popping up all over the net.' Cliched and stereotypical perhaps, but worth some laughs maybe.
Well you can take
me and my turban
to the Kathmandu,
chew my chapati,
eat my vindaloo,
but when I see a Walkers,
Im a fingers and thumbs,
so get your gums
off my Poppadums
- aha-ha, yeah, ya-ehe.
Well go ahead,
Punka Wallah,
make my day,
two tasty flavours will blow you away, they rattle and a-roll allover yuor tounge, so get your gums off my Poppadums.
Well you can take
me and my turban
to the Kathmandu,
chew my chapati,
eat my vindaloo,
but when I see a Walkers,
Im a fingers and thumbs,
so get your gums
off my Poppadums
- aha-ha, yeah, ya-ehe.
Well go ahead,
Punka Wallah,
make my day,
two tasty flavours will blow you away, they rattle and a-roll allover yuor tounge, so get your gums off my Poppadums.
Wednesday, September 17, 2014
Tuesday, September 16, 2014
Sunday, September 14, 2014
Saturday, September 13, 2014
Sunday, September 7, 2014
Outstadning Stu....Stu...Stuff!!!!
As Anand Tiwari says it...'Hussain Dalal outstadning stu....stu...stuff!!!!'
Thursday, September 4, 2014
The Latest iSpoof
To quote from this post on Digitalsynopsis,,, "IKEA Singapore’s promo video for its 2015 catalogue is sure to make you smile for at least two reasons. Firstly, its an excellent parody of Apple’s (already heavily parodied) product ads. Secondly, it uses digital catch-phrases like “original touch interface”, “eternal battery life” and “loads instantly with zero lag” to remind us that traditional mediums like print are sometimes more engaging, effective and compelling than their digital counterparts."
Via: Digitalsynopsis
Via: Digitalsynopsis
The MammootTree Challenge
Though the video has apparently gone viral, I got to know of it thanks to a share of this fan-pic by
Sabareesh Ravi to quote Sabareesh... "to be honest.. i still cant believe.. the legend himself shared this..."
Tuesday, September 2, 2014
Sab Chhipaa Do... Toofaan Aa Rahaa Hai!!!
Good insight!I've handled 8 children (through this age and stage of their lives) in my family...I know how this feels!!!
Wednesday, August 27, 2014
The Metro... Literally Speaking!
Père = Father (Priest) + Chaise = Chaise |
The Three Musketeers by Alexandre Dumas |
Boulets = (In older french) Cannon Balls - Though today many interpret it as the Prisoners' balls. |
Chateau = Castle (Used famously by Wine Producers) Eau = Water |
Maison = House + Blanche = White (AKA The White House) |
Rome |
Porte de Vincennes where Paris has its Race Course |
And Francois Mitterrand's back too |
Gare du Nord, the train station in Paris reinterpreted as a traveler to the North Pole: |
École Militaire:
Dupleix:
Wednesday, August 20, 2014
Tamilish...!!!
Tamilish, more popularly known as 'Tanglish', according the wikipedia is increasingly being used in advertising aimed at consumers in Tamil Nadu, particularly for promotion of international products.
Tuesday, July 29, 2014
Monday, July 28, 2014
Great Boss? Horrible Boss???
Of the two categories of bosses mentioned in this post, you've either had one of these... Or, you yourself have been considered to be one among these two by your subordinates...
What do you feel?
To read the full post click here!
To read the full post click here!
What do you feel?
To read the full post click here!
To read the full post click here!
Infographic crafted with love by Officevibe, the enterprise employee engagemement platform that encourages daily team building.
Sunday, July 27, 2014
Even if you aren't a Madraasi... You'd probably love this film...
And when I say, Madraasi, unlike the stereotype, you don't necessarily have to be Tamilian or even a South Indian... If you are someone who has lived or worked in and been touched by the city... You are one! and as I've said in the heading for this post... You'll probably find this one Beautiful even if you haven't yet been to Madras!
Saturday, July 26, 2014
Indian Culture and Indian Values
Do we really have one culture or one set of values?
Indian Culture... From one point of view...!!!
Indian Values... Some of them at least...
For more on Indian Culture... Though some might argue that this isn't a fully informed point of view... :)You decide.
Indian Culture... From one point of view...!!!
Indian Values... Some of them at least...
For more on Indian Culture... Though some might argue that this isn't a fully informed point of view... :)You decide.
Tuesday, July 22, 2014
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