Monday, August 29, 2011
Sunday, August 28, 2011
Pee During Your Shower...
“Xi Xi No Banho“, the “Pee in the shower” campaign from Brazil, won three Lions at Cannes International Advertising Festival 2010. Created by F / Nazca for SOS Mata Atlantica, the campaign won a Silver for PR, a Gold Lion for Film Craft (animation), and an award in the Titanium & Integrated Lions category. Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation) launched the Pee in the Bathroom campaign in 2009 to raise awareness of a simple practice for the sake of the environment. People are encouraged to pee in the shower to help Brazil save up to 4.38 million litres of water per year.
Via: theinspirationroom.com
Via: theinspirationroom.com
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