Thursday, November 3, 2011
Wednesday, November 2, 2011
Tuesday, November 1, 2011
Audio Branding - Audi R8 TV Commercial
To quote from this post on Musical Branding In Advertising...
"The car manufacture Audi has its sound identity nailed. They’ve gone through the painstaking process of recording every sound of every car they make and cataloging them in a massive database. By pre-recording every sound a car makes Audi can keep their sound consistent no matter what agency touches their brand. Also, they increase the efficiency at which their commercials can be produced because when they need a car sound all they have to do is call up the appropriate recording rather than having to create the sound from scratch."
"The car manufacture Audi has its sound identity nailed. They’ve gone through the painstaking process of recording every sound of every car they make and cataloging them in a massive database. By pre-recording every sound a car makes Audi can keep their sound consistent no matter what agency touches their brand. Also, they increase the efficiency at which their commercials can be produced because when they need a car sound all they have to do is call up the appropriate recording rather than having to create the sound from scratch."
Scrabble by PES
PES (born Adam Pesapane, 26 May) is a director and animator of numerous short films and commercials.
PES' use of everyday objects and stop-motion animation to create original material is instantly recognizable.
Subscribe to:
Posts (Atom)