Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Wednesday, November 23, 2011
Boil Japan May The Force Be With You...
The word "boil" in Japanese is "waku" or "wakasu". And it's used with not only water but also courage, power, energy and so on. So "Boil Japan" is a trans-language double meaning. Japanese viewers can understand it at ease. And the lyric of this song is "I know what I have to do. It's standing up. I stand up." The last line before "Nissin" is "This country has fundamental strengths." It's a message to encourage Japan of damaged after 3/11 quake.
Tuesday, November 22, 2011
Monday, November 21, 2011
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