Advertising Ka Kamal is part of an effort to understand advertising... Understand the creativity that happens behind the business of making people buy things they may or may not need... Understand what people sell and... More importantly, how they get through to their customers... Understand what people buy, and... More importantly, what convinces them to do so...
Saturday, June 16, 2012
I Hope This Gets To You
After his girlfriend moved away for graduate school, Walter C May wanted to create something different to express his feelings for her. He secretly created a song and video with his friends the Daylights in hopes that it would be passed around and get to her organically.
May dedicated this to anyone who is separated from people they love.
The Message/Song
The Case Study
Friday, June 15, 2012
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