When one thinks of, or talks of or sees an advertising commercial one automatically expects a certain element of classiness, high production values, slick editing, good (or at least decent) acting from the models, and a story which can be told within that short span of time of 15/30/45/60/90/120 seconds. And of course, as most clients or agencies would tell you it would be a high budget venture.
So, it is heartening to see that there are also commercials being made with almost all the qualities mentioned above, but at rates that are affordable by the small guys (businesses that are small ventures by small local entrepreneurs and not multinationals).
This post is a result of this article “Rhett & Link: Commercial Kings” Goes Live On IFC via PSFK.
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