To quote from this article on FT....
According to a new report from Ogilvy & Mather China and Millward Brown, Middle Kingdom’s Celebrities-to-be: Faceless People and Unsung Heroes – Imperatives for Celebrity Advertising in China, famous global brands are confusing the poor Chinese consumer by using the same celebrities for a bewildering range of
different products.
Considering, how some of our own stars endorse more than even a dozen brands at time, Is there a possibility of the Indian Market ever suffering from Over-Endorsement?
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